Longgang District of Shenzhen City Approved as the First Demonstration Zone for Famous Brands in the National Optical Industry

- Dec 20, 2019-

Longgang District of Shenzhen City was officially approved as a "National Famous Brand Establishment Demonstration Zone for Fashion Glasses Industry". After more than two years of creation, Longgang District has explored a new path for the transformation and upgrading of traditional industries. The creation process presents four characteristics:

The first is to create a strong working mechanism. Establish a joint meeting system with the district chief as the general convener, introduce a number of support policies, and actually invest more than 100 million yuan in support funds for the eyewear industry, resolutely promote the eyewear industry to take the road of quality and brand development. The second is the spirit of "Shenzhen Quality". Shenzhen incorporated the creation of the glasses demonstration zone into the city's annual quality work assessment, and the assessment results of Longgang District ranked second and first in the city. In the establishment of the glasses demonstration zone, the 16-character policy of "innovation-driven, fashion-leading, brand supreme, and boutique production and marketing" put forward by the Municipal Party Committee Secretary Xu Qin was implemented, which better reflects the spiritual connotation of "Shenzhen Quality". The third is government development, enterprise-led, and association platform development. Promote the establishment of "Henggang Optical Fashion Association", Guangdong Optical Standardization Technical Committee, Shenzhen Optical Industry Standards Alliance, Shenzhen Fashion Creative Industry Alliance and other industry organizations to achieve strong cross-industry alliances. The eyewear companies collectively took advantage of large cultural and sports events such as the Cultural Expo and participated in 289 large-scale exhibitions at home and abroad, establishing a high-end and stylish regional brand image of "Shenzhen ยท Henggang Glasses". The fourth is the first O2O public service platform to support brand building. The Shenzhen Eyewear Creative Industry Park-Henggang Eyewear Fashion e-City will be built, and China's first O2O eyewear industry innovation and leading public service platform will be built, and an ecological system of manufacturing, design, testing and training of the eyewear industry in Longgang District will be further established.https://www.gift-package.com/