Shenzhen Henggang: The eye-catching transformation of the glasses base

- Apr 26, 2019-

Shenzhen Henggang is one of China's eight major glasses production bases, forming a complete industrial cluster, occupying most of the world's high-end frames; but there are also short-term brands with low self-owned brands and low-end brands, which are in the global industrial chain. The low end. In recent years, the Henggang glasses industry has begun to transform, from “OEM OEM” to building its own brand, and continuously extending to both ends of the “smile curve” of the industry chain –


According to a research report released by the World Health Organization in 2017, the number of people with myopia in China is as high as 600 million, accounting for almost half of the total population of China. In this huge market, Shenzhen Henggang Glasses has quietly become the “invisible champion” of the Chinese optical industry. At present, Shenzhen Henggang is building a “National Fashion Glasses Industry Famous Brand Demonstration Zone”, with 52 self-owned brand glasses manufacturing enterprises and nearly 63 independent brands; “Guangang Glasses” has been registered as a collective trademark.


Optical industry "invisible champion"


According to data released by GfK China, an international market research institute, in January this year, the overall size of China's optical glasses market reached 50.5 billion yuan, an increase of 11% year-on-year. Since 2008, the product structure of the global optical industry has changed, and optical glasses have been growing. With the changes in the age of consumers, especially the consumption upgrade, the consumer groups of high-end categories such as frame glasses and sunglasses are getting bigger and bigger. .


There are eight major glasses production bases in China, and Shenzhen Henggang is one of them. It is also the largest production base of global high-end brand eyeglass frames, and has been widely recognized in the international market. The data shows that Henggang glasses account for 80% of the world's high-end frames. At present, Henggang has 495 glasses enterprises, including 475 production enterprises, 8 enterprises with an annual output value of over 100 million yuan; annual output of more than 125 million glasses, annual sales of 13.6 billion yuan, providing more than 100,000 jobs. The total value of exports exceeds 10 billion yuan, and 85% of its products are exported to more than 120 countries and regions around the world.


Henggang glasses industry has the characteristics of large scale, high concentration, high-end products and perfect production support. There are 342 frame manufacturers, with an annual output value of 9.1 billion yuan; 17 rubber compound manufacturers with an annual output value of 750 million yuan; 22 automatic equipment manufacturers with an annual output value of 710 million yuan; 53 households with an annual output value of 1.882 billion yuan. In addition, there are 24 electroplating enterprises with an annual output value of 498 million yuan and 17 auxiliary materials manufacturers with an annual output value of 390 million yuan.


The Henggang glasses industry started from the development of processing materials in the 1980s. After more than 30 years of tempering, it formed a complete industrial cluster and occupied most of the world's high-end frames. Despite this, Henggang glasses also has shortcomings such as low self-owned brands and low-profile brand awareness, which is at the low-end and low-end of the global industrial chain. In the case of rising rigid costs such as labor prices, factory rents and raw material prices, improving profitability has become the key to the sustainable development of Henggang glasses.