Why Doesn't China Have A Luxury Brand With Eyeglasses

- Jun 11, 2018-

Several of the world's largest foreign eyewear manufacturers have almost taken over the eyewear business of major luxury brands:

Luxun tika, the world's largest maker of fashion glasses, owns Bvlgari and Prada.

Xiafano is the second largest, with Dior, Fendi and Givenchy.

The world's third-largest eyewear maker is derigo group, which has licensed eyewear businesses including Chopard, dunhill and LOEWE.

It can be said that the luxury brand glasses that appear most in front of you are basically made by the above three groups of glasses. This year, Swatch and omega, which make clocks, have also introduced eyewear products. The Swatch group is being joked that "it's as cold as the Alps", making glasses and perhaps delivering some charcoal in the snow.

There is no luxury brand for Chinese glasses, and only a decent "tyrannosaurus rex" is a low-end product that others are not looking at. What is missing from the Chinese glasses industry? Was lack of cultural charm, lack of innovative design alone, lack of lasting time and patience, missing is a good marketing strategy, need is a good business model, lack is the concept of quality control, lack is afraid to after-sales service, more the lack of a pair of long term vision...

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