On July 24, youli optical held a brand strategy conference entitled "revitalizing and building together" in danyang new century hotel, and its brand new positioning, brand image and the first launch of youli CSP and customer success plan. The new high-end car house brand no. 1 car house also made its debut at the press conference. Important guests including Chen luyi, chief commercial officer of China lenses business department of yisholu group, Yves, vice President of operations and IT of China group of yisholu group, gao xianglu, professor of tianjin medical university, zhang yaping, chairman of guangzhou zhongda enterprise technology co., LTD attended the press conference.
Based on "quality first, win-win cooperation" as the enterprise core values, new brand strategy from two dimensions of corporate brand, product brand, according to the company's business vision adjustment of brand positioning, product characteristics, and formed a company's brand "optimal state optics, help customers succeed" as well as the product brand "optimal lens, use quality to speak" the new brand positioning.